Research

Audience data includes more than Nielsen ratings. Much more. Analyzing audience data is time consuming, and worth every minute. Few radio or television stations can afford to have an experienced media market researcher on staff.  P3 Public Media can help you with audience and research.   

Ratings Analysis: Concise reports give you a quick look at your overall station performance.  Reports can be broken down by daypart or by specific program.  This service is available for both television and radio.

Web Metrics: This service includes easy-to-follow reports that give you a snapshot of your web activity, in plain English.  We can analyze your entire site, or just specific pages. This is especially useful for grant-funding evaluations.